This privacy notice sets out the personal data the College collects and processes in relation to marketing and promotion.
Marketing and Newsletters
If you have previously studied at the College or commenced an application process with us we may use the contact information you provided to send you further information about other courses we offer. We will do this on the basis of our legitimate business interests. In doing so, we will comply with the requirements of the ‘soft opt in’ and offer you an opportunity to refuse marketing, both when your details are first collected and in every subsequent message, we will do this by giving you a clear and straightforward way to unsubscribe.
For all other promotional activities we will ask for your consent to process your personal data for marketing purposes. This means you have the right to withdraw your consent, or to object to the processing of your personal data for this purpose at any time. We will include details of how to do this every time we contact you. We will collect your name and contact details. We will only use this data to provide you with the service for which you subscribed.
We use MailChimp to manage our email marketing services and newsletters. If you sign up for any of our newsletters or email marketing services the email address that you submit will be forwarded to MailChimp and will not be stored within the College’s own website database or in any of our internal computer systems for purposes of receiving the email newsletter. Your email address will remain within MailChimp’s database for as long as we continue to use MailChimp’s services for email marketing or until you specifically request removal from the list.
Any newsletter style emails and mailings sent via MailChimp may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include: the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity and other measures that help to inform our communications and to refine future email campaigns with more relevant content based around their activity.
When you visit www.northern.ac.uk we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out such things as the number of visitors to the various parts of the site. This information is only processed in a way that does not directly identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.
If you use our apply on-line facility or make an online enquiry the data you provide is stored temporarily in a secure database prior to it being accessed and processed by our admissions team. For details of the data collected and how it is processed please see our privacy notice – students.
In addition we collect your IP address, the browser type and device you are using and its resolution. We only collect this in order to improve the security and usability of our website and it cannot be used to identify who you are.
Some cookies on the site are essential, and the site won’t work as expected without them. These cookies are set when you submit a form, login or interact with the site by doing something that goes beyond clicking on simple links.
We also use some non-essential cookies to anonymously track visitors or enhance your experience of the site.
We use a cookies tool on our website to gain consent for the optional cookies we use. Cookies that are necessary for functionality, security and accessibility are set and are not deleted by the tool.
You can change your cookie preferences at any time by clicking on the ‘C’ icon. You can then adjust the available sliders to ‘On’ or ‘Off’, and click ‘save and close’. You may need to refresh your page for your settings to take effect.
Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Photographs and Case Studies
We use images, film and case studies in a range of materials to promote Northern College. This includes (but is not limited to) advertisements and other publicity materials such as leaflets, e-newsletters, brochures and posters, direct mail, reports newspapers, magazine articles, television programmes and publications for the Internet. We will also share images, case studies and film with partners and the media to communicate our work.
We will always ask you to provide written consent for us to use any of your personal data in this way. You can withdraw your consent at any time. However, we may not be able to remove images from internet platforms or publications already in circulation.
What is our legal basis for this processing?
The lawful basis we rely on to process your personal data for marketing purposes is either consent, for example for the optional cookies we use on our website or to send you a newsletter, or our legitimate interests for example in order to maintain the integrity of our IT systems and the continuity of our business, or to send you information about other courses you may be interested in.
How we store and secure your data
Electronic data for marketing purposes is secured in password protected systems accessed by authorised College staff only.
Where you sign up for a newsletter or email marketing your data will be stored by Mailchimp in their secure systems.
Who do we share your data with?
We do not share any of the data you have provided to us for marketing purposes with any other organisations.
We may be required to share data with law enforcement agencies.
Does anyone else process your data?
As described above we use MailChimp to deliver our newsletters and e-marketing services.
We also use Russell Richardson Ltd to confidentially dispose of any hard copy data; this may include your personal data.
Where we use third party processors we have an appropriate contract in place. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will not share your personal information with any organisation apart from us. They will hold it securely and retain it for the period we instruct.
Do we transfer your data outside Europe?
We do not store or transfer your personal data outside Europe.
Is your data used to make automated decisions?
We do not make automated decisions using your data.
How long will we keep your data?
For information about how long we will keep your data please see our data retention schedule.
Your email address will remain within MailChimp’s database for as long as we continue to use MailChimp’s services for email marketing or until you specifically request removal from the list.